Cash App

Shaping a design language

Overview

I joined Cash App as foundations were tightening and teams needed more than a component library, they needed a design language. “Dumb simple” was our shorthand for clarity without effort: focused layouts, readable data, and obvious actions. I helped codify that into principles, patterns, and defaults teams could rely on as the financial story got more complex.

Design language in action

We started where it matters most: the Money tab – Cash App’s home base for customers to see their money. I embedded with Brand and Product Design to evolve the surface using the new language end to end, then carried what we learned into the Fall release with broader token and component updates that enabled the same shifts across the product.